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Tuesday, 22 January 2013

How to choose Headline for Better SEO Traffic?

Most bloggers spend their time producing hundreds of quality articles that never get a fraction of the organic traffic they deserve.There are so many things which comprise of a great blog post. There’s the topic. There’s the writing style and overall quality. But few things compare to the headline. After all, your headline is the first thing that your readers will see, and is probably the most important factor in determining if they will actually read your article.


While getting actual human readers is our primary goal, search engines also matter—a lot. They can, however, add complexity to the original problem. Your headlines need to be written for humans and robots, and they need to bring in big traffic from both sides. In blogging, there are two big headline goals:

  1. Get your viewer to actually read the post.
  2. Provide Google with the fuel you need to bring you big traffic.
How do we write headlines that win big for both readers and robots? Here are a five things that you can do to improve your headlines right now.


Your blog post title is important to your article’s search engine optimization. Especially, the first 3-6 words of your title are crucial to your SEO.  Choosing words for your title involves knowing which keywords are used by your potential audience to find what you offer in your content. It may sound like a beginner’s move, but learning to recognize a great headline is vital to writing headlines that excel in search. 

How can we execute this simple step?

 Easy. Observe your own actions. 

Day in and day out, we are all using Google to perform a variety of searches. What is it that you are searching for? Like it or not, Google knows. 

Your blog post title is important to your article’s search engine optimization. Especially, the first 3-6 words of your title are crucial to your SEO.  Choosing words for your title involves knowing which keywords are used by your potential audience to find what you offer in your content.
Take a look at the following examples that illustrate the difference between a non-keyword rich title and a keyword rich title:

Very bad title example:


Top 3 Secrets to Choosing a Killer Title For Your Blog”
Can you tell why this is a wrong choice of words? Obviously, none of the first 7 words of this title will ever be used as a keyword when a person is searching for information on this topic.
Good keyword rich title example:


How to Choose a Blog Title – 3 Secrets to Help You Choose the Best Title for Your Blog”
Excellent keyword rich title example:

“Blog Titles – How to Choose a Blog Title Using 3 Little Known Secrets. Is that Boring or What?

So how do I know the difference between these titles?

Use Google Keyword Tool to See The Global Monthly Searches Of The First 3-6 Words of Your Title

In the second example listed above, “how to choose a blog title” has 36 Global Monthly searches (as per Google KW Tool), whereas in the example of an excellent title, “blog titles” has 6,600 searches.

the top 3 secrets to” has no searches. What you also will see, if you do the Google Keyword study, is that Google suggests other keywords, such as “best network marketing companies”. This means that by starting your headline with a phrase like “The top 3 Secrets…” you are telling Google to place your article in an area totally unrelated to your topic.
Note: I dare not do a keyword search on “the top 3 secrets to choosing a killer…” because the FBI may be at my door!

What is the point of using “Is that Boring or What?” at the end of the headline?

Well, this last bit at the title’s end has no global monthly searches, so why do I use it? We said that negative words attract more direct traffic. I use it at the end of the title where it has a smaller SEO impact and the reason is to attract eyeballs coming from direct visits. This is the bit of the title that enticed you to read this post if you came to this post following a link from another blog.

Why is the last title more effective?

Because it does not waste the first 3-6 words of the title with meaningless words like “the“, “top”, or the number “3“,  or unrelated words like “secrets“,  “choosing”, or ”killers” and gets right to the important words that might be found when someone is using a search engine to research a topic related to your article.

that's all now your turn ...........

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